"This book provides a history of media literacy, presenting research that recovers how it has been conceived as reform, as understanding representation, and as pedagogy"--.

• Cover
• Making Media Literacy in America
• Making Media Literacy in America
• Copyright page
• Contents
• List of Tables and Figures
• Acknowledgments
• Foreword
• Chapter 1
• Now, More Than Ever, Always
  • Key Findings for Media Literacy History and the Current Field
  • My Stake in This Version of Media Literacy History
  • Notes
• Chapter 2
• Powerful Media, Powerful Audiences, Powerful Learners
  • Powerful Media or Powerful Audiences: Discourses in Media Studies
  • Traditional, Progressive, or Critical: Discourses of Education Reform
  • Summation
• Chapter 3
• Making Media for Media Literacy
  • Founding and Early Years: 1977–1982
  • MARC & the Middle Years: 1983–1988
  • Center for Media and Values and the Later Years, 1989–1993
  • Consistencies, Trends, and Tensions across Media&Values Production History
  • Notes
• Media Literacy as Reform
  • Chapter 4
  • Problematizing Media
    • Media Mess: Problematizing Media Uses, Industries, and Representations
    • Notes
  • Chapter 5
  • Finding Solutions
    • Media Mending: Addressing Health & Social Justice Issues with ML Action
    • From Victims to Crusaders: Positioning Media Literate Citizens as Reformers
    • Notes
• Media Literacy as Understanding
  • Chapter 6
  • Deconstructing Stereotypes
    • Dealing with Stereotypes: Addressing Media Representations of Social Identities
    • Note
  • Chapter 7
  • Clarifying Values
    • Media Values vs. Reality vs. My Values: ML as Understanding Values Messages
    • Notes
  • Chapter 8
  • Addressing News Bias
    • The News Is Not a Window: ML as Understanding How News Constructs Reality
    • Concluding Thoughts: Identity Politics, Agency, and News Ethics in Making ML
    • Notes
  • Findings Section 3
    • Note
  • Chapter 9
  • Designing Practice, Creating Curricula
    • Delivering Media Awareness by Design: The Social Analysis Empowerment Spiral
    • Pedagogy in Transition: Re-purposing M&V Magazine as Curricula
    • Media Literacy Pedagogy Centers on Basic Principles and Inquiry Frameworks
    • Media Literacy Pedagogy as Critical Process
    • Media Literacy Pedagogy as Student-Centered Approaches
    • Media Literacy Pedagogy Involves Direct Teaching Methods
    • Media Literacy as Parenting Pedagogies
    • Examining Omissions: Strands of MLE Practice Missing from CMV Curricula
    • Notes
  • Chapter 10
  • Situating Historical Debates and Contemporary Praxis
    • M&V’s Various Goals of Media Literacy Education and Pedagogy
    • ML Basic Principles and Inquiry Frameworks as Technologies of the Self
    • Media Literacy Pedagogy as Negotiating Power in the Classroom and Home
    • Notes
  • Chapter 11
  • Drawing Conclusions
    • Media Literacy as Interventions in Power: Agency in Media&Values
    • Implications of Media&Values Discourses for Current Media Literacy Practice
    • Evaluating the Historical Significance of Media&Values for Media Literacy
    • Notes
  • References
  • Index
  • About the Author