"This book addresses the issue of big data analytics from a practical angle for entrepreneurs with a pedagogical explanation of the operation of its main methods and concrete demonstrations of their use. It also builds a common set of concepts, terms, references, methods, applications and approaches in this area"--.

• Title Page
• Copyright Page
• Book Series
• Dedication
• Table of Contents
• Preface
• Acknowledgment
• Introduction
• Section 1: Big Data and the Business Context: Mania vs. Phobia
  • Chapter 1: Big Data, Who Are You?
  • Chapter 2: What the 3Vs Acronym Didn't Put Into Perspective?
  • Chapter 3: Big Data Applications in Business
• Section 2: The Hello World of Big Data Analytics
  • Chapter 4: First of All, Understand Data Analytics Context and Changes
  • Chapter 5: Understanding Data Analytics Is Good but Knowing How to Use It Is Better!
  • Chapter 6: Techniques and Methods That Help to Make Big Data the Simplest Recipe for Success
• Section 3: Entrepreneur! Welcome to Your Data-Driven Universe
  • Chapter 7: Entrepreneurship and Big Data
  • Chapter 8: Plan and Rules for Data Analysis Success
  • Chapter 9: Big Data Analytics in Action
• Conclusion
• About the Author
• Index