This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.

• Contents
• Metaphor analysis in discourse. Introduction
• Part I: Metaphor and knowledge configuration in discourse
• Some consequences of a multi-level view of metaphor
• Cross-cultural semantic and pragmatic profiling of emotion words. Regulation and expression of anger in Spanish and German
• Metaphors and evaluation in popular economic discourse on trade wars
• Transdiscursive term transformation: The evidence from cognitive discursive research of the term ‘virus’
• Metaphor in grammar: Mapping across syntactic domains
• Metaphors in the digital world: The case of metaphorical frames in ‘Facebook’ and ‘Amazon’
• Metaphorical conceptualization in the Euromaidan discourse
• Part II: Consciousness in metaphor usage
• Deliberate metaphors and embodied simulation
• Deliberate metaphors in Buddhist teachings about meditation
• Using deliberate metaphor in discourse: Native vs. non-native text production
• George Ridpath’s use of metaphor, metonymy and metaphtonymy during the Peace Campaign (1710–1713) of the War of the Spanish Succession
• Part III: Metaphor analysis in multimodal discourse
• Spatialization of abstract concepts in cartoons. A case study of verbo-pictorial image-schematic metaphors
• Analyzing metaphor in film: Some conceptual challenges
• Transmodality in metaphors: TIDES in Spanish social protest movements
• Visual metaphors in economic discourse. An analysis of the interaction of conventional and novel visual metaphors in The Economist
• Developments in multimodal metaphor studies: A response to Górska, Coëgnarts, Porto & Romano, and Muelas-Gil
• Subject Index