Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Handbook of research on retailing techniques for optimal consumer engagement and experiences / [edited by] Fabio Musso, Elena Druica. — 1 online resource (xxiv, 571 pages). — (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). — <URL:http://elib.fa.ru/ebsco/2257540.pdf>.
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