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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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Аннотация
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"--.
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| Локальная сеть Финуниверситета | Все |
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Оглавление
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: What Do Facebook Users Feel About Facebook Advertising?
- Chapter 2: Employer Branding in the Digital Era
- Chapter 3: A Relationship Marketing Strategy in Brand Communication
- Chapter 4: Customer Engagement Strategies of China's E-Commerce Industry and Their Impact on China's Economy Transition
- Chapter 5: Online Purchase and Advertising in Latin America
- Chapter 6: Optimization Models in Google Ads Campaigns
- Chapter 7: Reaching Your Customers Using Facebook and Google Dynamic Ads
- Chapter 8: The (In)Effectiveness of In-Stream Video Ads
- Compilation of References
- About the Contributors
- Index
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