Transnational Korean Television: Cultural Storytelling and Digital Audience provides previously absent analyses of Korean TV dramas' transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV's transcultural mobility. Even as academic discussions about the Korean Wave have heated up, Korean television studies from transnational viewpoints often lack in-depth analysis and overlook the recently extended flow of Korean television beyond Asia. This book illustrates the ecology of Korean television along with the Korean Wave for the past two decades in order to showcase Korean TV dramas' international mobility and its constant expansion with the different Western television and their audiences. Korean TV dramas' mobility in crossing borders has been seen in both transnational and transcultural flows, and the book opens up the potential to observe the constant flow of Korean television content in new places, peoples, manners, and platforms around the world. Scholars of media studies, communication, cultural studies, and Asian studies will find this book especially useful.

• Cover
• Transnational Korean Television
• Series page
• Transnational Korean Television: Cultural Storytelling and Digital Audiences
• Copyright page
• Contents
• List of Figures and Tables
• Introduction
• Part I: Transnational Korean Television with East Asia
  • Chapter 1
  • Transforming the Korean Television Industry
    • East Asian Media Landscapes during the 1990s
    • The Korean Wave and Korean TV Drama
    • Korean Television Program Exports
    • The Korean Television System and Broadcasting Corporations
    • Notes
  • Chapter 2
  • Korean TV Drama Narratives
    • Universal Theme: Romance in K-dramas
    • Korean Romance Narratives: The Prototype and Cultural Sentiment
    • Transcultural Storytelling: Gender, Class, and Racial/Ethnic Images
    • K-drama Viewers’ Rituals
    • Notes
  • Chapter 3
  • Korean TV Shows with East Asian Partnership
    • A Regional Drama, Meteor Garden
    • Partnerships between Korean and Chinese Television
    • Partnerships between Korean and Japanese Television
• Part II: Transnational Korean Television in America
  • Chapter 4
  • Digital Audiences, Fans, and Fandom
    • Netflix and Korean Drama Viewers in America
    • Viewers, Fans, and Fan Studies on Transnational Television
    • Notes
  • Chapter 5
  • The Power of Streaming TV
    • Divergent Transnational TV Consumption in the Age of Media Convergence
    • Streaming Korean Television and the Meaning of Streaming Viewership
    • Netflix: K-dramas’ Global Streaming Channel
    • DramaFever.com: The First Legal Streaming of Korean TV Shows in America
    • Notes
  • Chapter 6
  • Korean Television Formats
    • Television Format: How Does It Work Internationally?
    • Korean Television Formats in the United States: Dramas and Variety Shows
  • Conclusion
  • Bibliography
  • Index
  • About the Author