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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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Аннотация
"This book explores the impact of new information and communications technologies on event management and marketing"--.
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| Локальная сеть Финуниверситета | Все |
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Оглавление
- Cover
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Which Key Factors Will Be Effective in the Success of Festivals?
- Chapter 2: Web Revolution and Events
- Chapter 3: Marketing Innovations in Industry 4.0 and Their Impacts on Events Marketing
- Chapter 4: Emerging Technologies at the Events
- Chapter 5: The Integration of Social Media Into Event Tourism
- Chapter 6: Importance of ICT in Human Resources Management and Evaluation in Terms of Events
- Chapter 7: Management and Marketing Events in a Digital Era
- Chapter 8: Digital Art Events and Digital Art Museums
- Chapter 9: Social Media and Events
- Chapter 10: New Trends in Event Marketing
- Chapter 11: Virtual Reality for Better Event Planning and Management
- Chapter 12: Artificial Intelligence Applications for Event Management and Marketing
- Chapter 13: New Event Trends as a Tool of Digital Marketing Communication
- Chapter 14: Applying Industry 4.0 on Management of Gastronomy Events
- Chapter 15: The Role of Social Media in Event Marketing
- Chapter 16: Effective Use of Website in Large-Scale Event Marketing
- Compilation of References
- About the Contributors
- Index
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