Детальная информация
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Impact of ICTs on event management and marketing / [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz. — 1 online resource (xx, 357 pages) : illustrations. — (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). — <URL:http://elib.fa.ru/ebsco/2685106.pdf>.
Дата создания записи
16.04.2020
Тематика
Special events — Planning — Technological innovations.; Special events — Marketing — Technological innovations.
Коллекции
Разрешенные действия
–
Действие 'Прочитать' будет доступно, если вы выполните вход в систему или будете работать с сайтом на компьютере в другой сети
Действие 'Загрузить' будет доступно, если вы выполните вход в систему или будете работать с сайтом на компьютере в другой сети
| Группа | Анонимные пользователи |
|---|---|
| Сеть | Интернет |
"This book explores the impact of new information and communications technologies on event management and marketing"--.
| Место доступа | Группа пользователей | Действие |
|---|---|---|
| Локальная сеть Финуниверситета | Все |
|
| Интернет | Читатели |
|
| Интернет | Анонимные пользователи |
|
- Cover
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Which Key Factors Will Be Effective in the Success of Festivals?
- Chapter 2: Web Revolution and Events
- Chapter 3: Marketing Innovations in Industry 4.0 and Their Impacts on Events Marketing
- Chapter 4: Emerging Technologies at the Events
- Chapter 5: The Integration of Social Media Into Event Tourism
- Chapter 6: Importance of ICT in Human Resources Management and Evaluation in Terms of Events
- Chapter 7: Management and Marketing Events in a Digital Era
- Chapter 8: Digital Art Events and Digital Art Museums
- Chapter 9: Social Media and Events
- Chapter 10: New Trends in Event Marketing
- Chapter 11: Virtual Reality for Better Event Planning and Management
- Chapter 12: Artificial Intelligence Applications for Event Management and Marketing
- Chapter 13: New Event Trends as a Tool of Digital Marketing Communication
- Chapter 14: Applying Industry 4.0 on Management of Gastronomy Events
- Chapter 15: The Role of Social Media in Event Marketing
- Chapter 16: Effective Use of Website in Large-Scale Event Marketing
- Compilation of References
- About the Contributors
- Index
Количество обращений: 0
За последние 30 дней: 0
