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Handbook of research on future policies and strategies for nation branding / Viktoria Pistikou, Andreas Masouras, and Marcos Komodromos, editors. — 1 online resource (27 PDFs (383 pages)) — <URL:http://elib.fa.ru/ebsco/2968220.pdf>.Дата создания записи: 18.07.2021 Тематика: Place marketing.; Branding (Marketing); Tourism.; Branding (Marketing); Place marketing.; Tourism. Коллекции: EBSCO Разрешенные действия: –
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Аннотация
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--.
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Оглавление
- Cover
- Title Page
- Copyright Page
- Book Series
- List of Contributors
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: The Political Economy of UAE Branding From Marketing to Economics and Power
- Chapter 2: Branding a Potential Energy Hub as National Interest in the Eastern Mediterranean
- Chapter 3: Turkey's Nation Branding for the 2050s
- Chapter 4: One Island, Two Nations
- Chapter 5: Nation Branding, in What Context?
- Chapter 6: Cities' Branding Development
- Chapter 7: The Nation Brand Image:
- Chapter 8: Online Place Branding
- Chapter 9: National Branding Shifting to City Branding
- Chapter 10: To Understand the Approach to Discount Days in Turkey
- Chapter 11: Digital Communication in Attraction of Foreign Direct Investment
- Chapter 12: How Emotional Intelligence and Consciousness (Mindfulness) in Education Can Provide a New Character and Orientation to the Nation
- Chapter 13: Education and Music
- Chapter 14: Surpassing Narrative and Non-Verbal Communication
- Chapter 15: Cultural National Branding as a Proposal on the Grounds of the Formation Ministry of Culture of the Republic of Cyprus
- Chapter 16: The Science of Archaeology in Secondary Education as a Gateway for Cultural Approach Amongst EU Students
- Chapter 17: Transforming Teacher Evaluation Into an External Goal-Setting Practice and Empowering Nation Branding
- Chapter 18: Public Administration Performance and Nation Branding
- Chapter 19: Is It Important for Healthcare Services to Place the Onus on Patient Satisfaction in Their Brand?
- Chapter 20: Building National Branding Strategy in Medical Tourism and Production of Generic Medicines
- Compilation of References
- About the Contributors
- Index
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