"When Communication Became a Discipline describes how speech and journalism professors embraced the concept of communication as central to their scholarly work. It tells the story of how they transformed themselves and established an academic discipline of communication"--.

• Cover
• Half Title
• Title Page
• Copyright Page
• Contents
• Acknowledgments
• Chapter 1: The Discipline of Communication
  • References
• Chapter 2: Histories of Communication Study
  • The Speech Story
  • The Journalism Story
  • The Communication Story
  • References
• Chapter 3: Becoming an Academic Discipline of Communication, 1964–1982
  • The National Society for the Study of Communication and The Journal of Communication
  • Berelson’s “The State of Communication Research”
  • Berlo’s The Process of Communication
  • The Death of Carl Hovland
  • The Professionalization of the SAA
  • 1964: AEJ Revises its Constitution
  • 1968: SAA Hosts a Conference on Communication
  • 1969: NSSC Becomes ICA
  • 1970: SCA Sponsors the National Developmental Project on Rhetoric
  • 1960s and 1970s: Journals Change Names, New Journals Begin
  • 1975: ICA Professionalizes
  • 1981–1982: AEJ Professionalizes and Changes Name
  • Summary: 1964–1982
  • References
• Chapter 4: Communication as the Formation and Change of Individual and Public Opinion
  • Public Opinion
  • Media and Agenda Setting
  • Media and Cultivation
  • Persuasion Research and the Formation and Change of Individual Attitudes
  • Leading Researchers in Persuasion
  • Conclusion
  • References
• Chapter 5: Communication as Language Use
  • Concepts of Language and Meaning
  • Perception and Meaning
  • How Meaning has Been Conceptualized
  • Scholarly Articles Illustrating Approaches to the Study of Communication as Language Use
  • Conclusion
  • References
• Chapter 6: Communication as Information Transmission
  • Nonsystem's Approaches to Information Transmission
  • Characteristics of and Misconceptions about Systems in Communication Scholarship
  • Listening Research: An Example of Scholarship Using an Information Theory Perspective
  • Uses and Gratifications as an Information Processing Approach to Mass Communication
  • An Evolutionary Theory of Organizing
  • Conclusion
  • References
• Chapter 7: Communication as Developer of Relationships
  • An Example of “Non-Relational” Interpersonal Communication Research
  • Beginnings of Relational Communication as an Alternative to Interpersonal Communication
  • Phase Models of Relationship Development and Decay
  • The Media–Audience Relationship
  • Conclusion
  • References
• Chapter 8: Communication as Definer, Interpreter, and Critic of Culture
  • Intercultural Communication
  • Critical Theory, Cultural Studies, and Media Studies
  • Conclusion
  • References
• Chapter 9: After 1982: Communication’s Development as a Discipline
  • Assessments of the Disciplinary Status of Communication
  • Examples of Contemporary Research for each of the Five “Strands” of Scholarship in Communication
  • Some Reflections on the Five Historical Strands of Communication Scholarship
  • Communication Became a Discipline, but Did it Remain One?
  • References
• Bibliography
• Index of Names
• Index of Topics
• About the Author