"The present book highlights the organizational response to COVID- 19 pandemic with the case studies in different functional and integrated level of business management, presenting systematic case studies developed on the work done by the organizations with a strategic focus on unique initiatives taken for balancing the interest of different stakeholders, for example, taking care of employee with nil operations and business development and adopting technologies to minimize the decline in sales"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Foreword
• Foreword
• Preface
• Acknowledgment
• Chapter 1: Channel Structure Innovation as a Response to the COVID-19 Pandemic
• Chapter 2: Responding to the COVID-19 Pandemic
• Chapter 3: Strategic Shift in Marketing Communication During COVID-19
• Chapter 4: Innovative Management Strategy of Wine Tourism in the COVID-19 Era
• Chapter 5: If Winter Comes, Can Spring Be Far Behind?
• Chapter 6: Crisis Management
• Chapter 7: Responding to the Pandemic
• Chapter 8: Adaptive Resilience of a Social Enterprise During Adversity
• Chapter 9: Surviving Amid Crisis Episodes
• Chapter 10: Revisiting Employee Engagement in the New Normal
• Chapter 11: Responding to COVID-19
• Chapter 12: Response of the Ayurvedic Healthcare Sector to COVID-19
• Chapter 13: Pandemic and Sustainability Practices
• Compilation of References
• About the Contributors
• Index