Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

• Contents
• Part 1: Quality Journalism under Pressure
  • Journalism and media convergence. An introduction
  • Killing journalism? The economics of media convergence
  • From “the end of advertising as we know it” to “beyond content”? Changes in advertising and the impact on journalistic media
• Part 2: Financing Journalism in the Future
  • More money from media consumers. Paid content and the German newspaper case
  • Investing in “return on political income”. How the tageszeitung was saved from bankruptcy
  • The promise and threat of foundation-funded journalism. A critical examination of three case studies
  • Resisting crisis rhetoric in financing journalism. A managerial and customer oriented standpoint
• Part 3: PR, Journalism, and Convergence
  • Exercising public influence. The interdependent system of public relations and journalism
  • A changing interplay? Public relations and journalism in a converging media world
  • Journalists know little about spin doctors: This is the problem! How the news agenda is infiltrated by hidden propaganda
• Part 4: Search Engines and Social Media
  • Competition or complementarity? Journalism, social network sites, and news search engines
  • Crowdsourcing is nothing new. Professional journalists are still needed to determine what is news
  • Journalists must rethink their roles Social media – an opportunity for newsrooms comes with obligation
• Part 5: Conclusions
  • Journalism’s neglected self-inspection Final remarks
• Bibliography
• Authors and editors