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Zerubavel, Eviatar. Taken for granted: the remarkable power of the unremarkable / Eviatar Zerubavel. — 1 online resource (xii, 142 pages) : illustrations — <URL:http://elib.fa.ru/ebsco/1628404.pdf>.

Record create date: 2/26/2018

Subject: Markedness (Linguistics); Semantics.; LANGUAGE ARTS & DISCIPLINES — Grammar & Punctuation.; LANGUAGE ARTS & DISCIPLINES — Linguistics — Syntax.; Markedness (Linguistics); Semantics.; LITERARY CRITICISM / Semiotics & Theory

Collections: EBSCO

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Table of Contents

  • Cover
  • Title
  • Copyright
  • Contents
  • Preface
  • 1 The Marked and the Unmarked
  • 2 Semiotic Asymmetry
    • Semiotic Weight
    • Tacit Assumptions and Cognitive Defaults
    • The Common and the Exceptional
  • 3 Social Variations on a Theme
    • Marking Traditions
    • Marking Conventions
    • Situational Variability
    • Marking Battles
  • 4 The Politics of Normality
    • Normality and Deviance
    • The Shape of Normality
    • Normalizing and Othering
    • Representativeness
    • Neutrality and Invisibility
    • Self-Evidence and Cognitive Hegemony
  • 5 Semiotic Subversion
    • Marking the Unmarked
    • The Politics of Foregrounding
    • Academic Foregrounding
    • Artistic Foregrounding
    • Comic Foregrounding
    • Backgrounding
  • 6 Language and Cultural Change
  • Notes
  • Bibliography
  • Author Index
  • Subject Index

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