Детальная информация
Language and social life (Mouton de Gruyter) ;.
English in business and commerce: interactions and policies. English in Europe,. Volume 6 /. — v. 14. / edited by Tamah Sherman, Jiří Nekvapil. — 1 online resource. — (Language and social life). — Includes index. — <URL:http://elib.fa.ru/ebsco/1791410.pdf>.
Дата создания записи
02.05.2018
Тематика
Language and culture — Economic aspects.; POLITICAL SCIENCE / Public Policy / Cultural Policy.; SOCIAL SCIENCE / Anthropology / Cultural.; SOCIAL SCIENCE / Popular Culture.
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- Series preface
- Acknowledgements
- Contents
- Contributors
- Sociolinguistic perspectives on English in business and commerce
- Part I: Ideologies and discourses on English in the business sphere
- Language standardization in sociolinguistics and international business: Theory and practice across the table
- A language ideological landscape: The complex map in international companies in Denmark
- Managing, interpreting and negotiating corporate bilingualism in Wales
- “English is the language of business”: An exploration of language ideologies in two European corporate contexts
- Part II: The management of English in business and organizational contexts
- Making sense of language management in Danish international companies: A strategic view
- The management of everyday English interactions in the Japanese branches of European multinationals
- On the non-use of English in a multinational company
- The linguistic landscape of a Czech heritage site: Recording and presenting the past and present of Hrubý Rohozec
- Part III: The position of English and other languages on local and international labor markets, implications for language and education policy
- The value of foreign language skills in international business for native English speaking countries: A study on Ireland
- “It’s good to have a language under your belt”: The value of foreign languages in the Greek job market
- Qual der Wahl, or spoiled for choice? English and German as the subject of decisionmaking processes in the Czech Republic
- Creating the international managers of tomorrow, today? Stakeholder perspectives on English-medium business education
- Linguistic diversity and languagein- educational practices in Kenya and South Africa: Challenges and responses
- Index
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