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"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--.

• Title Page
• Copyright Page
• Book Series
• Dedication
• Table of Contents
• Detailed Table of Contents
• Foreword
• Preface
• Acknowledgment
• Chapter 1: CSR and PSR Diversity Engagement Among Ethnic Minority Businesses (EMBs) Within the UK
• Chapter 2: A Liberating Curricula as a Social Responsibility for Promoting Social Justice and Student Success Within the UK Higher Education Institution (HEI)
• Chapter 3: Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication
• Chapter 4: Why Should the Business Community and Organizations Leverage Social Media to Demonstrate Their Corporate Social Responsibility (CSR) Commitment?
• Chapter 5: The Role of Technology Acceptance Model in Strengthening Business Positioning
• Chapter 6: Corporate Social Responsibility as a Strategy in a Self-Service Shop S-Mart
• Chapter 7: Sustainability Strategies for Software Development Firms
• Chapter 8: The Business of Business Is Business Through Social Integration
• Chapter 9: The Concept of Green Marketing
• Compilation of References
• About the Contributors
• Index