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Smart marketing with the internet of things / Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. — 1 online resource. — <URL:http://elib.fa.ru/ebsco/1836347.pdf>.

Record create date: 6/22/2018

Subject: Internet marketing.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior

Collections: EBSCO

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Group: Anonymous

Network: Internet

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"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--.

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Table of Contents

  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Acknowledgment
  • Section 1: The Essence
    • Chapter 1: An Overview on IoT and Its Impact on Marketing
    • Chapter 2: The Acceptance Process of the Internet of Things
  • Section 2: Scopes of Application
    • Chapter 3: Big Data and Digital Analytics
    • Chapter 4: Augmented Reality and Experiences
    • Chapter 5: Advantages of Augmented Reality, Virtual Reality, QR Code, Near Field Communication, Geo-Tagging, Geo-Fencing, and Geo-Targeting for Marketing Tourism
    • Chapter 6: Real-Time Notifications
    • Chapter 7: Data-Driven Mall Advertising
    • Chapter 8: Digital Category Management
    • Chapter 9: Instant Messaging Chat Bot
    • Chapter 10: IoT Sustainability in Higher Education
  • Section 3: Future Trends
    • Chapter 11: Are Millennials Ready for the Internet of Things?
    • Chapter 12: IoT Digital Service Provider
    • Chapter 13: An Overview of Main IoT Trends Applied to Business and Marketing
  • Compilation of References
  • About the Contributors
  • Index

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