"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also explores the role of gaming and new media marketing"--.

• Title Page
• Copyright Page
• Book Series
• List of Reviewers
• Table of Contents
• Detailed Table of Contents
• Foreword
• Preface
• Acknowledgement
• Chapter 1: Advent of New Media Marketing Techniques
• Chapter 2: Gamification and Advergaming
• Chapter 3: Rhetoric of Advergames
• Chapter 4: Advergames and Children
• Chapter 5: Persuasive Advergames
• Chapter 6: Food Advergames and Children
• Chapter 7: Understanding the Psychology of New Media Audiences From a Marketing Perspective
• Chapter 8: Gap Between Mobile and Online Advergames
• Chapter 9: Nuances of Media Planning in New Media Age
• Chapter 10: Click to Brick
• Chapter 11: Social Media as a Marketing Tool
• Chapter 12: Social Media Marketing
• Chapter 13: Impact of Digital Advertising Post-Demonetization in India
• Chapter 14: Gamification in Entertainment Industry
• Chapter 15: Gamification to Promote the Engagement in Healtcare and Wellness of Patients Under Therapeutic Care
• Compilation of References
• About the Contributors
• Index