"This book addresses several topics in the discipline of business articulated with the discipline of innovation. It presents a new approach for innovation process for start-ups, providing information about all steps that must be followed. It also presents a method for evaluating the time of the innovation process based on five porter's forces"--.

• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Preface
• Acknowledgment
• Chapter 1: Innovation
• Chapter 2: Start
• Chapter 3: Develop
• Chapter 4: Business Plan
• Chapter 5: Go-to-Market
• Chapter 6: In the Future
• Related Readings
• About the Authors
• Index