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Advances in business strategy and competitive advantage.
Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities / by Joana Coutinho Sousa, Jorge Gaspar. — 1 online resource (xii, 154 pages). — (Advances in business strategy and competitive advantage (ABSCA) book series). — <URL:http://elib.fa.ru/ebsco/1937266.pdf>.

Record create date: 11/16/2018

Subject: New business enterprises.; Information technology — Management.; Knowledge management.; Information technology — Management.; Knowledge management.; New business enterprises.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior

Collections: EBSCO

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"This book addresses several topics in the discipline of business articulated with the discipline of innovation. It presents a new approach for innovation process for start-ups, providing information about all steps that must be followed. It also presents a method for evaluating the time of the innovation process based on five porter's forces"--.

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Table of Contents

  • Title Page
  • Copyright Page
  • Book Series
  • Table of Contents
  • Preface
  • Acknowledgment
  • Chapter 1: Innovation
  • Chapter 2: Start
  • Chapter 3: Develop
  • Chapter 4: Business Plan
  • Chapter 5: Go-to-Market
  • Chapter 6: In the Future
  • Related Readings
  • About the Authors
  • Index

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