Карточка | Таблица | RUSMARC | |
Advances in business strategy and competitive advantage.
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Аннотация
"This book proposes an extension of existing studies that explore the link between CSR and cultural dimensions and demonstrate that cultural dimensions and CSR communication are independent on corporate websites. It also offers guidelines to implement culturally congruent websites and to measure the degree of cultural adaptation"--.
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Оглавление
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Foreword
- Foreword
- Preface
- Acknowledgment
- Chapter 1: Mapping the Field
- Chapter 2: Emerging Trends in Business Ethics, Corporate Social Responsibility, and Sustainability
- Chapter 3: Emerging Trends in Stakeholder Engagement and Corporate Social Responsibility Communication
- Chapter 4: Bridging Cultural Dimensions and Corporate Social Responsibility Communication
- Chapter 5: Extending the Field
- Chapter 6: The Independency of Corporate Social Responsibility Communication From Cultural Dimensions on Corporate Websites
- Related Readings
- About the Author
- Index
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