FinUniversity Electronic Library



Advances in business strategy and competitive advantage.
Linking cultural dimensions and CSR communication: emerging research and opportunities / Maria Palazzo. — 1 online resource (xxiii, 169 pages). — (Advances in business strategy and competitive advantage (ABSCA) book series). — <URL:>.

Record create date: 12/17/2018

Subject: Social responsibility of business.; Corporate image.; Web sites.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Corporate image.; Social responsibility of business.; Web sites.

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"This book proposes an extension of existing studies that explore the link between CSR and cultural dimensions and demonstrate that cultural dimensions and CSR communication are independent on corporate websites. It also offers guidelines to implement culturally congruent websites and to measure the degree of cultural adaptation"--.

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