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Integrated marketing communications, strategies, and tactical operations in sports organizations / Manuel Alonso Dos Santos, editor. — 1 online resource (23 PDFs (xix, 325 pages)) — <URL:http://elib.fa.ru/ebsco/2024060.pdf>.

Record create date: 1/31/2019

Subject: Communication in marketing.; Marketing — Technological innovations.; Sports administration.; GAMES / Gambling / Sports; SPORTS & RECREATION / Business Aspects; SPORTS & RECREATION / Essays; SPORTS & RECREATION / History; SPORTS & RECREATION / Reference; TRAVEL / Special Interest / Sports

Collections: EBSCO

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Group: Anonymous

Network: Internet

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"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--.

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Table of Contents

  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Acknowledgment
  • Section 1: Communication and Corporate Social Responsibility
    • Chapter 1: Decision Factors in the Strategy of Sports Sponsorship in Spain
    • Chapter 2: Golden Medals
  • Section 2: Management Applied to Sports Companies and Events
    • Chapter 3: Self-Presentation, Interaction, and Marketing of Chinese Athletes on Social Media
    • Chapter 4: City Marketing Using Sport Events
    • Chapter 5: An Update on the Marketing of the F1 Singapore Grand Prix Post 2014
    • Chapter 6: Boosting Football Club Brands Through Museums
  • Section 3: Experience and Behavior in Sporting Events
    • Chapter 7: Getting Supporter Engagement in Sports
    • Chapter 8: Relationship Between Satisfaction and Social Perception of the Negative Impacts of Sporting Events
    • Chapter 9: Sport Atmospherics' Influence on the Event Experience
    • Chapter 10: The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions
    • Chapter 11: The Marketing Implications of Up-and-Coming Sports and of Official International Sports Rating Systems
  • Compilation of References
  • About the Contributors
  • Index

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