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Polger, Mark Aaron. Library marketing basics / Mark Aaron Polger. — 1 online resource. — WlAbNL Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). — <URL:http://elib.fa.ru/ebsco/2070715.pdf>.

Record create date: 12/17/2018

Subject: Libraries — Marketing.; LANGUAGE ARTS & DISCIPLINES — Library & Information Science — General.; Libraries — Marketing.

Collections: EBSCO

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Group: Anonymous

Network: Internet

Annotation

Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

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Table of Contents

  • Contents
  • List of Figures
  • Foreword
  • Acknowledgments
  • Introduction
  • CHAPTER 1. What Marketing Really Is
  • CHAPTER 2. Segmentation: Identifying Your Target Market
  • CHAPTER 3. Data Drives Decisions: Understanding Market Research
  • CHAPTER 4. Creating Your Library Marketing Plan
  • CHAPTER 5. Campaigns: Developing Activities, Events, and Materials to Promote Your Library
  • CHAPTER 6. Creating Your Own Library Brand
  • CHAPTER 7. Identifying Library Spaces as Marketing Opportunities
  • CHAPTER 8. Using the Web to Market the Library
  • CHAPTER 9. Social Media Marketing
  • CHAPTER 10. Advocacy: An Integral Component of Marketing Your Library
  • Index
  • About the Author

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