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Myth in modern media management and marketing / Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors. — 1 online resource. — <URL:http://elib.fa.ru/ebsco/2138836.pdf>.

Record create date: 5/20/2019

Subject: Mass media — Management.; Mass media — Marketing.; Mass media — Management.; Mass media — Marketing.; BUSINESS & ECONOMICS / Industries / Media & Communications; TECHNOLOGY & ENGINEERING / Telecommunications

Collections: EBSCO

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Network: Internet

Annotation

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--.

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Table of Contents

  • Title Page
  • Copyright Page
  • Book Series
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Chapter 1: Aporeticity of Privacy in New Media Environment
  • Chapter 2: Myth and Storytelling
  • Chapter 3: The User With a Thousand Faces
  • Chapter 4: Mythologization of New Media Organizations Illustrated With the Example of Google
  • Chapter 5: Mediatization of Solidarity Myth at the Permanent Exhibition of the European Solidarity Centre
  • Chapter 6: A Myth and Media Management
  • Chapter 7: Decline of Traditional Marketing Communication Forms in Generation Y
  • Chapter 8: The Important Role of the Blogosphere as a Communication Tool in Social Media Among Polish Young Millennials
  • Chapter 9: Three Dimensions of Myth in Post Advertising
  • Chapter 10: Big Data Myth
  • Compilation of References
  • Related References
  • About the Contributors
  • Index

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