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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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Аннотация
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--.
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| Локальная сеть Финуниверситета | Все |
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Оглавление
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Foreword
- Preface
- Acknowledgment
- Chapter 1: Antecedents of Green Consumerism
- Chapter 2: The Green Consumer Behavior
- Chapter 3: Green but How Green?
- Chapter 4: Green Consumer Behavior and Its Implications on Brand Marketing Strategy
- Chapter 5: Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations
- Chapter 6: Consumer Behavior
- Chapter 7: Role of Internal and External Values on Green Purchase
- Chapter 8: Analyzing the Impact of Green Marketing Strategies on the Financial and Non-Financial Performance of Organizations
- Chapter 9: Greenwashing as Influencing Factor to Brand Switching Behavior Among Generation Y in the Social Media Age
- Chapter 10: Eco-Labels
- Chapter 11: Sustainable Value Chains
- Compilation of References
- About the Contributors
- Index
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