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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Green marketing as a positive driver toward business sustainability / [edited by] Vannie Naidoo and Rahul Verma. — 1 online resource. — (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). — "Premier reference source.". — <URL:http://elib.fa.ru/ebsco/2177555.pdf>.

Record create date: 7/1/2019

Subject: Green marketing — Case studies.; Green marketing.

Collections: EBSCO

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"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--.

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Table of Contents

  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Foreword
  • Preface
  • Acknowledgment
  • Chapter 1: Antecedents of Green Consumerism
  • Chapter 2: The Green Consumer Behavior
  • Chapter 3: Green but How Green?
  • Chapter 4: Green Consumer Behavior and Its Implications on Brand Marketing Strategy
  • Chapter 5: Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations
  • Chapter 6: Consumer Behavior
  • Chapter 7: Role of Internal and External Values on Green Purchase
  • Chapter 8: Analyzing the Impact of Green Marketing Strategies on the Financial and Non-Financial Performance of Organizations
  • Chapter 9: Greenwashing as Influencing Factor to Brand Switching Behavior Among Generation Y in the Social Media Age
  • Chapter 10: Eco-Labels
  • Chapter 11: Sustainable Value Chains
  • Compilation of References
  • About the Contributors
  • Index

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