FinUniversity Electronic Library

     
?

Details
Card Table RUSMARC

Strategic marketing for social enterprises in developing nations / Nigel Chiweshe and Debbie Ellis, editors. — 1 online resource. — "Premier Reference Source". — <URL:http://elib.fa.ru/ebsco/2177557.pdf>.

Record create date: 7/1/2019

Subject: Social marketing; Social entrepreneurship; Social entrepreneurship.; Social marketing.

Collections: EBSCO

Allowed Actions: –

Action 'Read' will be available if you login or access site from another network Action 'Download' will be available if you login or access site from another network

Group: Anonymous

Network: Internet

Annotation

"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"--.

Document access rights

Network User group Action
Finuniversity Local Network All Read Print Download
Internet Readers Read Print
-> Internet Anonymous

Table of Contents

  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Acknowledgment
  • Section 1: Strategic Marketing and Social Enterprises: Nexus of the Two Domains
    • Chapter 1: Strategic Marketing for Social Enterprises
  • Section 2: Marketing in Social Enterprises
    • Chapter 2: Marketing in Social Enterprises
    • Chapter 3: Social Enterprise Marketing Communication
    • Chapter 4: Utilization of Online Platforms by Social Entrepreneurs for Social Sustainable Development
    • Chapter 5: Social Enterprise Digital Marketing
  • Section 3: Social Enterprise Customers
    • Chapter 6: The Market Opportunity for Social Enterprise in Developing Nations
    • Chapter 7: Social Enterprise Consumers
  • Section 4: Evidence of Strategic Marketing in Social Enterprises
    • Chapter 8: Evidence of Strategic Marketing in Social Enterprises
    • Chapter 9: Strategic Sustainability Marketing and Social Responsibility in the Textile Industry
    • Chapter 10: Potentials of Frugal Innovation to Combine the Social and Economic Objectives in the Marketing of Social Enterprises
    • Chapter 11: Challenges for Social Enterprises in Special Education
    • Chapter 12: The Evolution of Microfinance Products to Promote Microentrepreneurship Towards Social Progress of African Countries
  • Compilation of References
  • About the Contributors
  • Index

Usage statistics

stat Access count: 0
Last 30 days: 0
Detailed usage statistics