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Globalization is taking a step backward. What, then, is the best way to organize a global enterprise? The key, Steven Weber explains, is to prepare for a world increasingly made up of competing regions with distinct rules and standards. This new condition could be more prosperous, but there will also be more friction and therefore more risk.

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Table of Contents

  • Cover
  • Title Page
  • Copyright
  • Contents
  • Preface
  • 1. To Reach the World
  • 2. The Logic of Globalization for Global Enterprise
  • 3. The Era of the Globally Integrated Enterprise
  • 4. What Went Wrong?
  • 5. Ingredients for a New Economic Geography
  • 6. How to Organize
  • 7. Organization and Outcomes
  • Notes
  • Index

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