"The objective of this book is to understand variation in political metaphor. Political metaphors are distinctive and important because they are used to achieve political goals: to persuade, to shape expectations, to realize specific objectives and actions. The analyses in the book go beyond the mere identification of conceptual metaphors in discourse to show how political metaphors function in the real world. It starts from the finding that the same conceptual domains are used to characterize politics, political entities and political issues. Yet, the specific metaphors used to describe these conceptual domains often change. This book explores some of the reasons for this variation, including features of political leaders (e.g., their age and gender), countries, and other sociopolitical circumstances. This perspective yields a better understanding of role(s) of metaphors in political discourse"--.

• Variation in Political Metaphor
• Editorial page
• Title page
• Copyright page
• Table of contents
• Introduction. Studying variation in political metaphor: From discourse analysis to experiment
  • 1. Critical discourse analysis and conceptual metaphor theory as starting points
  • 2. Variation in political metaphors
  • 3. Structure of the book
  • References
• Chapter 1. First Lady, Secretary of State and Presidential Candidate: A comparative study of the role-dependent use of metaphor in politics
  • 1. Introduction
  • 2. Politics, gender and metaphor
  • 3. Historical background on Clinton’s political roles
  • 4. Political corpora
  • 5. Methods
  • 6. Results
    • 6.1 Time
    • 6.2 Conceptual metaphor type
  • 7. Conclusion
  • Acknowledgments
  • References
  • Appendix 1. Keyword list and word forms searched
• Chapter 2. Fairies, Christmas miracles and sham marriages: A diachronic analysis of deliberate metaphors in Belgian political discourse
  • 1. Introduction
  • 2. Theoretical framework: CDA, CMT and DMT as starting points for political metaphor analysis
  • 3. Data and method
    • 3.1 Description of the corpus and political context
    • 3.2 Methodology: The identification of potentially deliberate metaphors
  • 4. Findings: Diachronic perspective on the variation of potentially deliberate metaphors in Belgian politics
  • 5. Discussion
  • 6. Concluding remarks
  • References
• Chapter 3. The rhetorical use of political metaphor before, during and after the presidency: Television interviews with the former Croatian president
  • 1. Introduction
  • 2. Theoretical background
    • 2.1 Metaphors in political discourse
    • 2.2 A political topic as a person within the public image of politicians
  • 3. Methods and data
    • 3.1 Research design and research questions
    • 3.2 Methodological approach
  • 4. Findings
    • 4.1 The choice of topics depending on a political phase
    • 4.2 The relationship between the topics, metaphors and evaluation
  • 5. Conclusion
  • References
• Chapter 4. Knifed in the back: A metaphor analysis of party leadership takeovers
  • 1. Introduction
  • 2. Metaphor variation in leadership takeovers
  • 3. Defining the genre: Leadership challenges
  • 4. Data and methodological approach
  • 5. Metaphor scenarios
    • 5.1 Leadership is direction
    • 5.2 Leadership is conflict
    • 5.3 Leadership is a foundation
    • 5.4 Leadership is physical labor
  • 6. Novel metaphors
  • 7. Conclusion
  • Data sources
  • References
• Chapter 5. Greek metaphors in the fiscal straightjacket
  • 1. Introduction
  • 2. The fiscal straightjacket
  • 3. Corpus and method
  • 4. Quantitative analysis
  • 5. Positive vs negative metaphoric frames
  • 6. Comparison between positive and negative metaphoric frames
  • 7. Qualitative analysis
  • 8. Central themes and variation in political metaphor
    • 8.1 Variation in non-linguistic metaphor
  • 9. Clusters of metaphoric frames
  • 10. Discussion
  • 11. Conclusion
  • References
  • Speeches
• Chapter 6. The use of sensorimotor-based concepts during and after presidential campaigns: Emmanuel Macron and Donald Trump
  • 1. Sensorimotor-based concepts (SBCs) a variation of political metaphors
  • 2. SBCs as a non-exclusive persuasive device of the winning candidates
  • 3. Salient SBCs used by Emmanuel Macron before and after his election
  • 4. Salient SBCs used by Donald Trump before and after his election
  • 5. Conclusion
  • References
• Chapter 7. Variations of metaphors in party manifestos about EU finality: Assessing party positions through conceptual metaphors
  • 1. Introduction
  • 2. Metaphors and the study of party positions on European integration
  • 3. Metaphors about the European finality debate: The research design
  • 4. Analysis and results
    • 4.1 Variation of metaphors: Interparty and cross-temporal comparison
  • 5. Discussion
  • 6. Conclusion
  • References
• Chapter 8. Variation in methods for studying political metaphor: Comparing experiments and discourse analysis
  • 1. Introduction
  • 2. An empirical comparison of discourse-based and experimental approaches to studying political metaphor
  • 3. The logic and mechanics of an experiment
    • 3.1 The components of an experiment
    • 3.2 Experimental choices
    • 3.3 Experimental obligations
    • 3.4 Summary
  • 4. The logic and mechanics of discourse analysis
    • 4.1 Similarities to experiments
    • 4.2 Differences from experiments
    • 4.3 Summary
  • 5. A return to empirical similarities and differences
  • 6. Limitations of experiments and discourse analysis: A crossroads, with avenues for future research
  • 7. Conclusion
  • References
• Conclusion: A Journey through variation in political metaphor
  • 1. Political dimensions
  • 2. Linguistic dimensions
  • 3. Psychological dimensions
  • 4. Methodological dimensions
  • References
• Biographical notes
• Index