"This book examines the issues, challenges, opportunities, and trends in the global tourism industry"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Chapter 1: Introduction to the Multilevel Approach to Competitiveness in the Global Tourism Industry
• Chapter 2: Competitiveness of the Hotel Industry
• Chapter 3: What Are the Challenges of Cyber-Physical Models in the Tourism Business?
• Chapter 4: La Barranca del Rio Santiago as Tourist and Eco-Touristic Attraction for the Brand Guadalajara Guadalajara
• Chapter 5: Critical and Inhibiting Success Factors in Interorganizational Networks
• Chapter 6: Tourist Shopping and Omnichanneling
• Chapter 7: Psychological Wellbeing as a Creative Resource for Businesses in the Tourism Industry
• Chapter 8: Post, Ergo Sum
• Chapter 9: Tourism in a Salt Pan
• Chapter 10: Entrepreneurship and Innovation in Tourism E-Businesses
• Chapter 11: Heritage as a Source of Competitive Advantage
• Chapter 12: Knowledge and Technology Transfer in Tourism SMEs
• Chapter 13: What Do We Know About Destination Branding?
• Chapter 14: Achieving a Competitive Management in Micro and Small Independent Hotels
• Chapter 15: Agrotourism as an Opportunity to Enhance the Development and Competitiveness of Rural Areas
• Chapter 16: How Can Marketing Intelligence Support Tourism Companies to Increase Their Competitiveness?
• Chapter 17: Applicability of Circular Economy in the Hospitality Industry
• Chapter 18: Tourism Policies and the Investment Dynamics of Micro-Level Firms
• Compilation of References
• About the Contributors
• Index