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Advances in hospitality, tourism, and the services industry book series.
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Annotation
"This book examines the issues, challenges, opportunities, and trends in the global tourism industry"--.
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Table of Contents
- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Acknowledgment
- Chapter 1: Introduction to the Multilevel Approach to Competitiveness in the Global Tourism Industry
- Chapter 2: Competitiveness of the Hotel Industry
- Chapter 3: What Are the Challenges of Cyber-Physical Models in the Tourism Business?
- Chapter 4: La Barranca del Rio Santiago as Tourist and Eco-Touristic Attraction for the Brand Guadalajara Guadalajara
- Chapter 5: Critical and Inhibiting Success Factors in Interorganizational Networks
- Chapter 6: Tourist Shopping and Omnichanneling
- Chapter 7: Psychological Wellbeing as a Creative Resource for Businesses in the Tourism Industry
- Chapter 8: Post, Ergo Sum
- Chapter 9: Tourism in a Salt Pan
- Chapter 10: Entrepreneurship and Innovation in Tourism E-Businesses
- Chapter 11: Heritage as a Source of Competitive Advantage
- Chapter 12: Knowledge and Technology Transfer in Tourism SMEs
- Chapter 13: What Do We Know About Destination Branding?
- Chapter 14: Achieving a Competitive Management in Micro and Small Independent Hotels
- Chapter 15: Agrotourism as an Opportunity to Enhance the Development and Competitiveness of Rural Areas
- Chapter 16: How Can Marketing Intelligence Support Tourism Companies to Increase Their Competitiveness?
- Chapter 17: Applicability of Circular Economy in the Hospitality Industry
- Chapter 18: Tourism Policies and the Investment Dynamics of Micro-Level Firms
- Compilation of References
- About the Contributors
- Index
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