"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• List of Contributors
• Table of Contents
• Detailed Table of Contents
• Foreword
• Preface
• Acknowledgment
• Section 1: Section 1
  • Chapter 1: Measuring Financial Literacy of the Housewife to Generate Marketing Strategies
  • Chapter 2: Financial Marketing-Based Role of Exchange Rate to Increase Foreign Trade in Turkey
  • Chapter 3: The Effects of Exchange Rate on Export Performance in Tanzania
  • Chapter 4: Competitiveness of International Business
  • Chapter 5: Evaluating the Importance of Behavioral Finance in the Financial Marketing Area
• Section 2: Section 2
  • Chapter 6: Examining the Effects of Strategies, Competition Intelligence, and Risk Culture on Business Performance in International Enterprises
  • Chapter 7: Innovative Call Center Applications Focused on Financial Marketing in the Turkish Banking Sector
  • Chapter 8: The Importance of Ethics and Corporate Social Responsibility in Financial Markets
  • Chapter 9: Globalization Phenomenon and Cruising of Multinational Companies Under Global Market Conditions
  • Chapter 10: The Relationship Between Foreign Direct Investment and Financial Development in OECD Countries
• Section 3: Section 3
  • Chapter 11: Understanding the Investment Behavior of Individual Investors
  • Chapter 12: Acquisition of Financial Literacy as a Life Skill
  • Chapter 13: Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing
  • Chapter 14: Evaluation of Customer Expectations-Based New Product and Service Development Process
  • Chapter 15: Role of Agility in the Banking Sector in Competitive Globalization Era
• Section 4: Section 4
  • Chapter 16: The Importance of PESTEL Analysis for Environmental Scanning Process
  • Chapter 17: The Relationship Between Economic Growth and Innovation
  • Chapter 18: The Role of Central Bank in Competitive Environment
  • Chapter 19: Analysis of the Effects of Macroeconomic Factors on Entrepreneurship
  • Chapter 20: PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector
• Section 5: Section 5
  • Chapter 21: Testing the Validity of Taylor's Rule on Developing Countries for Effective Financial Marketing
  • Chapter 22: The Concentration From the Competition Perspective in the Turkish Banking Sector
  • Chapter 23: The Impact of US Monetary Growth on Bitcoin Trading Volume in the Current Economic Uncertainty
  • Chapter 24: The Relationship Between Commodity Prices and Selected Macroeconomic Variables in Turkey
  • Chapter 25: From the Working Order of Akhi-Tradesmen Organization to Economic Geography
• Compilation of References
• About the Contributors
• Index