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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Emotional, sensory, and social dimensions of consumer buying behavior / [edited by] Ana Maria Soares, Maher Georges Elmashhara. — 1 online resource (xx, 424 pages). — (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). — <URL:http://elib.fa.ru/ebsco/2376132.pdf>.

Record create date

8/26/2019

Subject

Consumer behavior.; Retail trade.; Consumer behavior.; Retail trade.

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EBSCO

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"This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--.

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  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Section 1: In-Store Experience
    • Chapter 1: Ambient Encounters in Retail “Discounters”
    • Chapter 2: An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays
    • Chapter 3: The Sensory Dimension of Sustainable Retailing
    • Chapter 4: Emotion Tracking
    • Chapter 5: Experiential Marketing
    • Chapter 6: Future Research Directions in Sensory Marketing
  • Section 2: Online Experience
    • Chapter 7: Can Virtual Customer Service Agents Improve Consumers' Online Experiences?
    • Chapter 8: Did You Read the Customer Reviews Before Shopping?
    • Chapter 9: The Role of Social Commerce Components on the Consumer Decision-Making Process
    • Chapter 10: Tactile Sensations in E-Retailing
  • Section 3: Other Experiences
    • Chapter 11: Sophisticated Segments of the Market
    • Chapter 12: Food Retail in the Rural Periphery Using the Example of Germany
    • Chapter 13: Consumer Emotions Research in Luxury Contexts in Emerging Economies
    • Chapter 14: Cause-Related Marketing and Consumer Buying Behavior
  • Compilation of References
  • About the Contributors
  • Index

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