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Advances in business strategy and competitive advantage.
Digital marketing strategies and models for competitive business / Filipe Mota Pinto, Teresa Guarda [editors]. — 1 online resource (xxi, 240 pages). — (Advances in business strategy and competitive advantage (ABSCA) book series). — Premier Reference Source" -- Front cover. — <URL:http://elib.fa.ru/ebsco/2457120.pdf>.

Record create date: 10/7/2019

Subject: Marketing — Data processing.; Internet marketing.; Electronic commerce.; Electronic commerce.; Internet marketing.; Marketing — Data processing.

Collections: EBSCO

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Network: Internet

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""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--.

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Table of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Acknowledgment
  • Introduction
  • Chapter 1: Digital Era
  • Chapter 2: Digital Influencers and Follower Behavior
  • Chapter 3: Digital Marketing
  • Chapter 4: Search Engine Marketing to Attract International Digital Traffic
  • Chapter 5: Geographic Marketing in Support of Decision-Making Processes
  • Chapter 6: The Perception of Employee Effect and Brand in Industry and Services
  • Chapter 7: Country Marketing Strategy
  • Chapter 8: Marketing to Gamers
  • Chapter 9: What Makes People Share?
  • Compilation of References
  • About the Contributors
  • Index

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