"This book focuses on the relationship between innovation and competitiveness in business"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• List of Contributors
• Table of Contents
• Detailed Table of Contents
• Preface
• Chapter 1: Upstream Industrial Competitiveness and Innovation
• Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles
• Chapter 3: Technological Innovation and Sustainable Development
• Chapter 4: New Business Ideas Incubation Process
• Chapter 5: From Identity Into Brand Visual Identity
• Chapter 6: The Innovative Management of “Made By” and “Made In” as a Factors in Brand Image and Competitiveness in the Fashion Industry
• Chapter 7: The Role of Design in Strategic Planning to Help Brand Management
• Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance
• Chapter 9: Contemporary Visual Identities
• Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity
• Chapter 11: From Smart Concept to Desired Experiences
• Chapter 12: Portuguese Tourist Signage
• Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability
• Chapter 14: Design as a Source of Innovation to Establish Circular Models
• Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment
• Chapter 16: The Designer as a Social Agent and Promoter of Local Memories
• Chapter 17: The Viability of Heritage Craft in a Global Marketplace
• Chapter 18: Monsanto GeoHotel Escola
• Chapter 19: Visual Diagnostic Strategy
• Compilation of References
• About the Contributors
• Index