"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual objectification to sell products. The book is divided into four parts. Part 1 explores the global beauty industry, traces the cultural history of cosmetics, examines the regulatory climate of the cosmetics industry, and profiles the beauty consumer. Part 2 investigates the pervasiveness and persistence of the feminine beauty ideal, explores the globalization of Western standards of beauty, analyzes the myth-making power of beauty advertising, and decodes archetypal and stereotypical portrayals of women in beauty ads. Part 3 investigates the decorative and sexual depictions of women in beauty advertising and analyzes the power of celebrity beauty endorsements. Part 4 looks at the interplay between images of physical perfection in advertising messages and the surge in body modification and enhancement"--.

• Foreword
• Acknowledgments
• Introduction
• The Beauty Industry
• The Beauty Industrial Complex
• The Beauty Industry Unmasked
• The Beauty Seekers
• The Beauty Ideal
• The Perfect Woman
• The Myth Makers
• The Mirror Makers
• The Decorative Sex
• The Persuaders
• The Changelings
• The Shapeshifters
• The Skin Trade
• Conclusion
• Notes
• References
• Resources
• Index
• About the Author