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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
New techniques for brand management in the healthcare sector / [edited by] Ana Pinto Borges, Paula Rodrigues. — 1 online resource (xvii, 244 pages). — (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). — "Premier reference source"--Cover. — <URL:http://elib.fa.ru/ebsco/2716635.pdf>.
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