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Advances in business strategy and competitive advantage.
Competitive drivers for improving future business performance / [edited by] Carlos Martins, Paula Rodrigues. — 1 online resource (xx, 267 pages) : illustrations. — (Advances in business strategy and competitive advantage (ABSCA) book series). — "Premier reference source"--Cover. — <URL:http://elib.fa.ru/ebsco/2760338.pdf>.

Record create date: 9/18/2019

Subject: Competition.; Success in business.; Technological innovations.; Competition.; Success in business.; Technological innovations.

Collections: EBSCO

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"This book examines conceptual, theoretical, and applied advancements of how to improve competitive performance in an era of uncertainty"--.

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Table of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Acknowledgment
  • Section 1: Strategic Drivers
    • Chapter 1: Is Strategy Dead?
    • Chapter 2: Strategic Leadership for New Competitive Environments
    • Chapter 3: Business Model Design
  • Section 2: Market Drivers
    • Chapter 4: Marketing-Mix Metamorphosis and New Trusted Business Practices
    • Chapter 5: The Consequences of Market Orientation on Performance, New Product Success, and Customer Satisfaction in Traditional Sectors
    • Chapter 6: How to Ensure an Ideal Omnichannel Client Experience With Key Performance Indicators
    • Chapter 7: A Review of Optimization Techniques for Supplier Selection and Order Allocation
  • Section 3: International Drivers
    • Chapter 8: From Systematic to Mimetic Behavior in the International Market Selection
  • Section 4: Innovation Drivers
    • Chapter 9: The Impact of ICTs and Business Strategy on Innovation Activities
  • Section 5: Digital Drivers
    • Chapter 10: Trust in E-Commerce
    • Chapter 11: Siemens' Value-Driver Tree in Digitalization
  • Compilation of References
  • About the Contributors
  • Index

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