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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Handbook of research on IoT, digital transformation, and the future of global marketing / Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun. — 1 online resource. — (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). — <URL:http://elib.fa.ru/ebsco/2997353.pdf>.
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