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Baig, Mirza Rahim. Data science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python / Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali. — Second edition. — 1 online resource — <URL:http://elib.fa.ru/ebsco/3030701.pdf>.
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