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Advances in business strategy and competitive advantage.
Cases on digital strategies and management issues in modern organizations / José Duarte Santos. — 1 online resource : illustrations (some color). — (Advances in business strategy and competitive advantage (ABSCA) book series). — "Premier Reference Source" -- taken from front cover. — <URL:http://elib.fa.ru/ebsco/3091556.pdf>.

Record create date: 10/16/2019

Subject: Strategic planning — Case studies.; Management — Case studies.; Planification stratégique — Études de cas.; Gestion — Études de cas.; Management.; Strategic planning.

Collections: EBSCO

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""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"--.

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Table of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Dedication
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Chapter 1: Digital Transformation
  • Chapter 2: Be Like Amazon
  • Chapter 3: Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan
  • Chapter 4: Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use
  • Chapter 5: Rose-Patisserie and Coffee House
  • Chapter 6: THEIA
  • Chapter 7: The Bonduelle Group's Distribution Strategy
  • Chapter 8: How to Build a Leading So-Called Neobank and Pursue Its Growth?
  • Chapter 9: Purpose-Driven Marketing Wars
  • Chapter 10: SWOT Analysis and a Case Study at Kayseri Airport
  • Chapter 11: The Adoption of a CRM Strategy Based on the Six-Dimensional Model
  • Chapter 12: How Competitive Strategies Affect Organizational Structure
  • Chapter 13: The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors
  • Compilation of References
  • About the Contributors
  • Index

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