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Advances in electronic commerce series.
Moving businesses online and embracing e-commerce: impact and opportunities caused by COVID-19 / [edited by] Tereza Semerádová, Petr Weinlich. — 1 online resource (xli, 275 pages) : illustrations, maps (some color). — (Advances in electronic commerce (AEC) book series). — "Premier reference source" -- front cover. — <URL:http://elib.fa.ru/ebsco/3097370.pdf>.

Record create date: 7/2/2021

Subject: Electronic commerce.; Information technology — Management.; Organizational change.; Strategic planning.; COVID-19 (Disease) — Economic aspects.; COVID-19 (Disease) — Economic aspects.; Electronic commerce.; Information technology — Management.; Organizational change.; Strategic planning.

Collections: EBSCO

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Group: Anonymous

Network: Internet

Annotation

"This publication analyzes the impacts of COVID-19 related restrictions on the business models of enterprises affected by these restrictions, putting an emphasis on the transformational changes induced by the accelerated adoption of Internet technologies and transition to e-commerce based business models"--.

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Table of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Acknowledgment
  • Introduction
  • Chapter 1: Surviving Disruption and Uncertainty Through Digital Transformation
  • Chapter 2: Changes in Grocery Shopping Patterns Due to COVID-19
  • Chapter 3: Moving the Tourism Industry to Online Marketing and Sales
  • Chapter 4: The Transition of the Pharmaceutical Sector Marketing Activities
  • Chapter 5: The Place of Virtual Reality in E-Retail
  • Chapter 6: The Effects of Customer Relationship Management (CRM) and Customer Perceived Value Dimensions
  • Chapter 7: Factors Leading to Increased Online Engagement
  • Chapter 8: A Conceptual Model of Drivers of Online Brand Engagement
  • Chapter 9: Adoption of Online Advertising by Small and Medium Enterprises
  • Chapter 10: Advertising in the Age of Ad-Blockers
  • Compilation of References
  • About the Contributors
  • Index

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