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Lisser, Robert. The growth advantage: a business blueprint for the ultimate competitive edge / Bob Lisser. — 1 online resource (xiv, 231 pages) : illustrations — <URL:http://elib.fa.ru/ebsco/3206149.pdf>.

Record create date: 9/27/2021

Subject: Strategic planning.; Small business — Growth.; Business planning.; Success in business.; Planification stratégique.; Petites et moyennes entreprises — Croissance.; Succès dans les affaires.; Business planning.; Small business — Growth.; Strategic planning.; Success in business.

Collections: EBSCO

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"The Growth Advantage cracks open the business secrets that teach companies how to achieve that dream of steady, predictable growth through effective planning and solid execution. Readers learn how their company can develop and sustain a blueprint for growth that guides company actions on a daily and weekly basis. Combining elements of culture, strategy, planning, execution, talent acquisition, training, motivation, accountability, and brand differentiation into one book with clear, actionable steps, Bob Lisser brings readers along a journey that starts with a plan and ends with success"--.

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Table of Contents

  • Prologue
  • Part I: The Planning Advantage
  • 1. Create a Growth Culture
  • 2. Commit to Your Vital Goals
  • 3. Be Specific
  • 4. Make It Personal
  • 5. Use Predictive Behaviors to Tell the Future
  • 6. Do the Math
  • Part II: The Execution Advantage
  • 7. Talent Advantage
  • 8. Training Advantage
  • 9. Motivation Advantage
  • 10. Accountability Advantage
  • Part III: The Company Advantage: Market, Competitive, and Brand Advantage
  • 11. Company Advantage
  • Wrap-Up
  • Appendix
  • Notes
  • Bibliography
  • Index
  • About the Author

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