"This book provides an in-depth review of research related to the concepts and theories around topics such as productivity, interactivity and participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, conceptual analysis, empirical studies, cases, applications, and interventions with an aim to contribute to an improvement in our understanding of digital communication in organizations"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Section 1: Section 1
  • Chapter 1: Internal Communication in Contemporary Organizations
  • Chapter 2: The Digital Influence Ecosystem and Its Relation to Organizational Communication
  • Chapter 3: Disruptive Communication
  • Chapter 4: Media Visibility in the Digital Context
• Section 2: Section 2
  • Chapter 5: How Small Companies Used Shopstreaming in Their Fight for Survival in a COVID-19 Scenario
  • Chapter 6: COVID-19 Vaccination Campaign
  • Chapter 7: Health Communication on Social Media
• Section 3: Section 3
  • Chapter 8: Beyond the Corporate Digital Newsroom 2.0
  • Chapter 9: Bridging Journalists and PR Practitioners in a Digital Context
• Section 4: Section 4
  • Chapter 10: Empathic Brands
  • Chapter 11: Place Branding, Digital Communication, and Citizenship
• Section 5: Section 5
  • Chapter 12: Internet Marketing
  • Chapter 13: The Use of CRM in Marketing and Communication Strategies in Portuguese Non-Profit Organizations
  • Chapter 14: Social Media Reputation, Corporate Reputation
• Compilation of References
• About the Contributors
• Index