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Advances in business strategy and competitive advantage.
Antecedents and outcomes of employee-based brand equity / Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov. — 1 online resource (xix, 297 pages) : illustrations (some color). — (Advances in business strategy and competitive advantage (ABSCA) book series). — <URL:http://elib.fa.ru/ebsco/3312737.pdf>.

Record create date: 2/26/2022

Subject: Brand loyalty.; Customer loyalty.; Consumer satisfaction.; Employee morale — Marketing.; Performance — Marketing.; Personnel management — Marketing.; Organizational commitment — Marketing.; Corporate image — Marketing.; Consumer Behavior; Fidélité à une marque.; Consommateurs — Fidélité.; Consommateurs — Satisfaction.; Brand loyalty.; Consumer satisfaction.; Customer loyalty.; Personnel management — Marketing.

Collections: EBSCO

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"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--.

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Table of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Acknowledgment
  • Chapter 1: Employee-Based Brand Equity and Factors of Employee-Brand Association
  • Chapter 2: Impact of Employee-Based Brand Equity on Customer-Based Brand Equity
  • Chapter 3: Psychological Capital as an Antecedent of Employee Engagement and Its Relationship With Intention to Stay
  • Chapter 4: Employee-Based Brand Equity and Competitive Advantage
  • Chapter 5: Employee-Based Brand Equity
  • Chapter 6: Knowledge-Hiding Behaviors and Employee-Based Brand Equity
  • Chapter 7: Impact of Leader-Member Exchange on Innovative Work Behavior
  • Chapter 8: An Exploration of the Factors Affecting Brand Association
  • Chapter 9: Knowledge-Sharing Culture and Employee-Based Brand Equity
  • Chapter 10: Workplace Discrimination During International Work Assignments
  • Chapter 11: Middle East
  • Chapter 12: Reviewing the Employee Branding Process to Gain Firm Competitive Advantage
  • Chapter 13: Linking Psychological Contract With Employee-Based Brand Equity
  • Chapter 14: The Impact of Brand Experience, Service Quality, and Perceived Value on Word of Mouth and Repurchase Intentions
  • Chapter 15: A Conceptual Action Plan for Reducing Environmental Pollution Through Sustainable Clothing Purchase Intention and Behavior
  • Glossary
  • Compilation of References
  • About the Contributors
  • Index

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