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Practical guides for librarians ;.
Intentional marketing: a practical guide for librarians. — 51. / Carol Ottolenghi. — 1 online resource (xviii, 169 pages) : illustrations. — (Practical guides for librarians). — <URL:http://elib.fa.ru/ebsco/1858176.pdf>.

Record create date

7/28/2018

Subject

Libraries — Marketing.; Libraries.; Marketing.; Libraries; Marketing; Bibliothèques.; Marketing.; libraries (buildings); marketing.; LANGUAGE ARTS & DISCIPLINES — Library & Information Science — General.; Libraries — Marketing.

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EBSCO

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"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--.

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  • Contents
  • Illustrations
  • Snapshots
  • Preface
  • CHAPTER 1: Intentional Marketing and Your Library
  • CHAPTER 2: Cultivating Your Library’s #1 Stakeholder Group and Marketing Force
  • CHAPTER 3: Adopt and Adapt: Marketing Ideas Come from Everywhere
  • CHAPTER 4: Artifacts Are Not Just for Archeologists
  • CHAPTER 5: Branding, Social Media, and Communications Best Practices
  • CHAPTER 6: Content Is King! (And Not Just in Social Media)
  • CHAPTER 7: Digitizing with Intent
  • CHAPTER 8: Using Displays and Exhibits to Strut Your (Library’s) Stuff
  • CHAPTER 9: Outreach Is Just Getting into Their Space
  • CHAPTER 10: Programming to Market
  • CHAPTER 11: Spreading the Word Intentionally: Word-of-Mouth Marketing
  • APPENDIX A: What Exactly Are You Marketing? Defining Your Library
  • APPENDIX B: Who Is “Buying” Your Library? Defining Your Stakeholders
  • APPENDIX C: Strategic Plans
  • APPENDIX D: Marketing Plans and the Intentional Marketing Initiative Shortcut
  • APPENDIX E: Sample Exhibit and Display Policy
  • Index

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