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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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Аннотация
"This book explores the social impact and influence of social media on online businesses"--.
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| Локальная сеть Финуниверситета | Все |
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Оглавление
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Foreword
- Preface
- Chapter 1: Consumer Socialization Process for the Highly Connected Customers
- Chapter 2: What Motivates Young Technology-Literate Consumers in Densely Populated Areas?
- Chapter 3: Impact of E-Commerce on the Urban Landscape
- Chapter 4: Quality Strategies for Customer Loyalty in an E-Service Environment
- Chapter 5: Offline vs. Online Quality Dimension
- Chapter 6: Consumer Perception of Purchasing Organic Foods
- Chapter 7: Understanding Generational Impact on Online Business
- Chapter 8: Live Streaming Meets Online Shopping in the Connected World
- Chapter 9: A Systematic Review of Digital Marketing in South Africa
- Chapter 10: Customer Engagement
- Chapter 11: Development of an E-Service Quality Model (eSQM) to Assess the Quality of E-Service
- Chapter 12: The New Horizon of Public Relations
- Chapter 13: Taxation of Digital Business in Malaysia
- Chapter 14: Tools and Techniques Used for Customer Relationship Management
- Chapter 15: Empirical Study of Single Platform E-Payment in South East Asia
- Chapter 16: A Qualitative Insight Into the Personal Factors Impacting Online Impulse Behavior
- Chapter 17: Ethical Issues With the Use of Social Media in the Connected Business World
- Compilation of References
- About the Contributors
- Index
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