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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Strategies and tools for managing connected consumers / [edited by] Ree C. Ho. — 1 online resource. — (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series). — "Premier reference source". — <URL:http://elib.fa.ru/ebsco/2216943.pdf>.

Record create date: 7/31/2019

Subject: Electronic commerce.; Social media — Economic aspects.; Customer relations.; Customer relations.; Electronic commerce.; Social media — Economic aspects.

Collections: EBSCO

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Group: Anonymous

Network: Internet

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"This book explores the social impact and influence of social media on online businesses"--.

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Table of Contents

  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Foreword
  • Preface
  • Chapter 1: Consumer Socialization Process for the Highly Connected Customers
  • Chapter 2: What Motivates Young Technology-Literate Consumers in Densely Populated Areas?
  • Chapter 3: Impact of E-Commerce on the Urban Landscape
  • Chapter 4: Quality Strategies for Customer Loyalty in an E-Service Environment
  • Chapter 5: Offline vs. Online Quality Dimension
  • Chapter 6: Consumer Perception of Purchasing Organic Foods
  • Chapter 7: Understanding Generational Impact on Online Business
  • Chapter 8: Live Streaming Meets Online Shopping in the Connected World
  • Chapter 9: A Systematic Review of Digital Marketing in South Africa
  • Chapter 10: Customer Engagement
  • Chapter 11: Development of an E-Service Quality Model (eSQM) to Assess the Quality of E-Service
  • Chapter 12: The New Horizon of Public Relations
  • Chapter 13: Taxation of Digital Business in Malaysia
  • Chapter 14: Tools and Techniques Used for Customer Relationship Management
  • Chapter 15: Empirical Study of Single Platform E-Payment in South East Asia
  • Chapter 16: A Qualitative Insight Into the Personal Factors Impacting Online Impulse Behavior
  • Chapter 17: Ethical Issues With the Use of Social Media in the Connected Business World
  • Compilation of References
  • About the Contributors
  • Index

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