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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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Аннотация
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--.
Права на использование объекта хранения
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| Локальная сеть Финуниверситета | Все |
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Интернет | Анонимные пользователи |
Оглавление
- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: The Digital Tourism Business
- Chapter 2: Traveler Decision Making in Online vs. Offline Buying Behavior
- Chapter 3: The Role of Digital Marketing and Online Relationship Quality in Social Tourism
- Chapter 4: Digital Marketing Strategies for Accessible Tourism
- Chapter 5: Photographic Image, Credibility, and Consumption of Tourism in the Digital Era
- Chapter 6: Mobile Technology Acceptance Among Turkish Travelers
- Chapter 7: Cloud Computing in Tourism
- Chapter 8: Management and Implications of Daily Deal Promotions in the Hospitality Industry
- Chapter 9: Analysis of the Vision and Mission Statements in the Websites
- Chapter 10: Building the Friendly Airline Brand
- Compilation of References
- About the Contributors
- Index
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