FinUniversity Electronic Library

     
?

Details
Card Table RUSMARC

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Digital marketing strategies for tourism, hospitality, and airline industries / José Duarte Santos, Óscar Lima Silva [editors]. — 1 online resource. — (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). — <URL:http://elib.fa.ru/ebsco/2227879.pdf>.

Record create date: 8/13/2019

Subject: Telemarketing.; Tourism — Technological innovations.; Hospitality industry — Technological innovations.; Airlines — Technological innovations.

Collections: EBSCO

Allowed Actions: –

Action 'Read' will be available if you login or access site from another network Action 'Download' will be available if you login or access site from another network

Group: Anonymous

Network: Internet

Annotation

""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--.

Document access rights

Network User group Action
Finuniversity Local Network All Read Print Download
Internet Readers Read Print
-> Internet Anonymous

Table of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Chapter 1: The Digital Tourism Business
  • Chapter 2: Traveler Decision Making in Online vs. Offline Buying Behavior
  • Chapter 3: The Role of Digital Marketing and Online Relationship Quality in Social Tourism
  • Chapter 4: Digital Marketing Strategies for Accessible Tourism
  • Chapter 5: Photographic Image, Credibility, and Consumption of Tourism in the Digital Era
  • Chapter 6: Mobile Technology Acceptance Among Turkish Travelers
  • Chapter 7: Cloud Computing in Tourism
  • Chapter 8: Management and Implications of Daily Deal Promotions in the Hospitality Industry
  • Chapter 9: Analysis of the Vision and Mission Statements in the Websites
  • Chapter 10: Building the Friendly Airline Brand
  • Compilation of References
  • About the Contributors
  • Index

Usage statistics

stat Access count: 0
Last 30 days: 0
Detailed usage statistics