Card | Table | RUSMARC | |
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor. — 1 online resource — <URL:http://elib.fa.ru/ebsco/2943253.pdf>.Record create date: 1/21/2021 Subject: Internet marketing — Statistical methods.; Decision making — Statistical methods.; Big data. Collections: EBSCO Allowed Actions: –
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Group: Anonymous Network: Internet |
Annotation
"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--.
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Table of Contents
- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Enriching User Experience by Transforming Consumer Data Into Deeper Insights
- Chapter 2: A Study on Tools and Techniques of Big Data Analytics for Text Summarization From Multi-Documents
- Chapter 3: Determinant Attributes of Store Choice in Organized Retail
- Chapter 4: Digital Marketing Performance
- Chapter 5: Social Media, Crowdsourcing, and Marketing
- Chapter 6: Big Data Impacts in Tourism Research
- Chapter 7: Resilience by Academic Institutions During COVID-19
- Chapter 8: Digitalization and Work Behaviour
- Chapter 9: Online Advertising Strategies in Indian and Australian E-Commerce Companies
- Chapter 10: An Empirical Study on Pharmaceutical and Personal Care Stocks Using Sharpe's Single-Index Model
- Chapter 11: An Influence of Digitalization and Recent Innovations on the Hospitality and Tourism Sector
- Chapter 12: Impact of Digital Marketing on the Buying Behavior of Youth With Special Reference to Uttarakhand State
- Chapter 13: i-Branding as a Tool of Integrated Marketing
- Chapter 14: OYO (The Journey)
- Chapter 15: Social Media Marketing as New Marketing Tool
- Chapter 16: Developing a Framework to Study the Impact of Contingent Factors on Business Performance Using Strategic Cost Management
- Compilation of References
- About the Contributors
- Index
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